As the digital landscape continues to evolve, traditional telecom companies are finding ways to integrate streaming services into their offerings to stay competitive in the rapidly changing entertainment market. One such move is Verizon Fios’ partnership with Peacock Premium, the streaming service owned by NBCUniversal, a subsidiary of Comcast. By offering access to Peacock Premium for free or at a discounted price to Verizon Fios customers with select internet or TV plans, Verizon provides a compelling incentive for customers to choose Fios over other service providers, creating a seamless experience for those who want both high-speed internet and access to premium entertainment.
In this comprehensive guide, we will explore Verizon Fios’ partnership with Peacock Premium, the benefits this provides for customers, and the role this collaboration plays in enhancing the user experience. Additionally, we’ll delve into the features and content of Peacock Premium, its three service tiers, and why this partnership is a valuable addition to Verizon’s portfolio of services.
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- The Verizon Fios and Peacock Premium Partnership
Verizon Fios is Verizon’s fiber-optic broadband service that offers high-speed internet, digital TV, and home phone services. Known for its fast and reliable internet speeds, Fios has become a popular choice for consumers seeking both reliable internet service and high-quality entertainment. With the rise of cord-cutting—the trend of canceling traditional cable TV subscriptions in favor of streaming services—Verizon Fios has had to adjust its strategy to meet the changing preferences of customers.
In this evolving media landscape, Peacock Premium offers Verizon Fios customers a valuable opportunity to enhance their home entertainment setup. In 2020, NBCUniversal launched Peacock TV, a direct competitor to streaming giants like Netflix, Hulu, and Amazon Prime Video. The platform offers a blend of free and paid content, including movies, TV shows, live sports, news, and exclusive original programming.
To stay competitive, Verizon has partnered with Peacock to offer Peacock Premium access to its Fios internet and Fios TV customers who subscribe to select plans. Depending on the plan, Fios customers can get Peacock Premium included for free or at a discounted price. This partnership allows Verizon to offer a bundle that includes high-speed internet or TV services along with access to premium content from NBCUniversal’s vast media library, which includes beloved TV shows, blockbuster movies, live sports events, and exclusive Peacock originals.
This collaboration between Verizon Fios and Peacock Premium highlights the growing importance of bundled services in today’s market, as companies seek to offer customers convenience and more value by combining their internet, TV, and streaming subscriptions into one cohesive package.
- What is Peacock Premium?
To understand the value of the Verizon Fios and Peacock Premium partnership, it’s essential to first understand what Peacock Premium offers and how it differs from the free version of Peacock TV.
Peacock TV launched in 2020 as NBCUniversal’s streaming platform, designed to compete in the rapidly growing digital entertainment market. The service is notable for its freemium model, meaning that it offers both free and paid tiers, with the free version providing access to a limited catalog of content. The premium subscription gives customers access to a much more extensive library, as well as exclusive content.
There are three main subscription levels for Peacock TV:
- Peacock Free: This is the free, ad-supported version of the service. With Peacock Free, users can access a limited selection of content, including classic TV shows, a small catalog of movies, and select live news and sports events. However, this free tier doesn’t offer access to the premium content that Peacock is known for, including new movies, exclusive shows, and live sports.
- Peacock Premium: This is the middle tier and the most relevant for Verizon Fios customers. Peacock Premium offers an expanded library of content, including popular NBCUniversal shows, movies, news, and sports, in addition to a host of exclusive original programming. This tier is ad-supported but offers a much richer content experience than the free version of the platform.
- Peacock Premium Plus: The highest-tier subscription provides the same content as Peacock Premium, but with no ads. This ad-free experience allows customers to enjoy the content on Peacock without interruptions.
For Verizon Fios customers, the Peacock Premium tier is typically bundled into select plans, providing them with a significant upgrade over the free version of Peacock. Verizon customers who are eligible for this offer can stream all the premium content Peacock has to offer, including the latest NBCUniversal TV shows, movies, sports, live events, and exclusive originals.
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- Key Content Available on Peacock Premium
A major selling point of Peacock Premium is the extensive library of content available to subscribers. The service offers a mix of classic and current NBCUniversal TV shows, blockbuster movies, exclusive originals, and live sports, making it a versatile entertainment platform. Here’s a closer look at some of the key content available on Peacock Premium:
- NBCUniversal TV Shows and Movies
Since Peacock is owned by NBCUniversal, it has exclusive access to a wide range of shows and movies from the company’s many networks and studios. Some of the most notable content includes:
- The Office: The sitcom The Office has achieved cult status and is one of the primary draws for subscribers to Peacock. The series, which follows the quirky employees of Dunder Mifflin Paper Company, became available on Peacock in 2021 and is considered one of the service’s flagship shows.
- Parks and Recreation: Another popular sitcom, Parks and Recreation, follows the employees of the Parks and Recreation Department in the fictional town of Pawnee, Indiana. It is available to stream in its entirety on Peacock.
- Law & Order: The Law & Order franchise, including Law & Order: SVU and Criminal Intent, is a staple of NBCUniversal’s library and is available on Peacock, offering extensive options for crime drama enthusiasts.
- The Tonight Show Starring Jimmy Fallon: For fans of late-night television, The Tonight Show with Jimmy Fallon is available on Peacock, where viewers can watch the latest episodes on demand.
- Peacock Original Programming
Peacock has invested heavily in creating its own exclusive content to compete with other streaming services. Some of the standout originals on Peacock include:
- Dr. Death: A medical thriller based on a true story, Dr. Death tells the story of a surgeon whose reckless behavior caused the deaths of several patients. It stars Joshua Jackson and Alec Baldwin.
- Bel-Air: A reimagining of the beloved 90s sitcom The Fresh Prince of Bel-Air, Bel-Air takes a dramatic approach to the story of Will, a teen from Philadelphia who moves in with his wealthy relatives in the affluent neighborhood of Bel-Air.
- Saved by the Bell: The revival of the 90s classic teen show, Saved by the Bell, follows the characters from the original series as they deal with modern issues while maintaining the charm and humor of the original show.
- We Are Lady Parts: A unique comedy about a punk band formed by Muslim women, this show highlights themes of identity, cultural challenges, and friendship.
- Movies and Film Franchises
Peacock also boasts an impressive catalog of movies, including classic films, family-friendly titles, and popular franchises. Some of the most notable film franchises on the platform include:
- Jurassic Park: All the films in the Jurassic Park franchise, including the recent Jurassic World series, are available to stream on Peacock.
- Fast & Furious: The entire Fast & Furious saga, including the high-octane action films, is available for fans of the franchise.
- Despicable Me / Minions: For families, Peacock features the Despicable Me series and its spinoff Minions, both of which are incredibly popular among children.
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- Live Sports and Special Events
Peacock Premium also offers live sports and special events, which is a crucial aspect of the service for many viewers. Some of the notable sports offerings include:
- NFL Sunday Night Football: As part of its partnership with NBC, Peacock offers access to Sunday Night Football, one of the NFL’s most popular broadcasts.
- Olympics: Peacock provides exclusive coverage of the Olympic Games, including live events and on-demand content.
- WWE: Fans of professional wrestling can access WWE’s live events, including WrestleMania, on Peacock, as well as a vast archive of past WWE matches and shows.
- Benefits of the Verizon Fios and Peacock Premium Partnership
The integration of Peacock Premium into Verizon Fios plans offers significant value for customers. Let’s break down the key benefits of this partnership:
- Enhanced Entertainment Options
By offering Peacock Premium to its customers, Verizon enhances its entertainment portfolio. Fios customers gain access to a diverse range of on-demand content, including NBCUniversal’s extensive TV shows and movies, exclusive originals, and live sports, all from one platform. This makes Fios not just an internet or cable service, but a complete entertainment solution.
- Convenience of Bundled Services
With Peacock Premium included in select Verizon Fios plans, customers no longer need to sign up for a separate streaming service. They can enjoy both live TV through Fios TV
